Client —
North Texas small business
Service —
Business technology
Field note —
No. 01

Running a business is complicated.

Your tech shouldn’t be.

A business owner sitting on the tailgate of a work truck at a job site

FIG. 01 — Stay connected to every lead.

I build websites, AI systems, and automations that stop small businesses across DFW and Texoma from losing time and leads — so they can get back to
growing their business.

Get your free audit SEE MY WORK

01THE SHORT VERSION

I handle the tech. You run the business.

Most small businesses are held together by a patchwork of spreadsheets, logins, and a website nobody wants to touch. I replace the patchwork with a few simple tools that work together — and I stay on call to support your business.

  • 4wks

    Typical launch, first call to live

  • 0

    Long-term contracts. Stay because it works.

02HOW I WORK

Three steps. No jargon. No surprises.

You’ll always know what’s happening, what it costs, and what comes next.

  1. 01

    We talk

    A free, no-pressure call. You walk me through how the business actually runs — the good, the clunky, and the stuff held together with tape.

  2. 02

    I build

    I design and set up the site, systems, and automations — in plain English, on a fixed quote, with check-ins you can actually follow.

  3. 03

    You launch

    I go live, train your team, and stick around. When something needs a tweak, you call a person who already knows your setup.

03SERVICES

What I do for you.

Three things, done well. Most clients start with one and grow into the rest.

Not sure which one you need? Tell me what’s slowing you down.

Let’s Talk

OPENS A QUICK CONTACT FORM

04SELECTED WORK

Real businesses. Real results.

The Grower's Life homepage: Plants, Hospitality, Events - Plant Bingo nights and hands-on workshops

CASE 01 — Gardening Events & Workshops — DFW

The Grower’s Life

Urban Dirt Co. spent ten years building culinary gardens for hotels, restaurants, and corporate campuses across DFW. Now Piper is moving the business into events, experiences, and community — back to home gardeners, with Plant Bingo nights and hands-on workshops that bring neighbors together. I built The Grower’s Life for that move: a new brand, a website, and the system underneath it — card checkout, QR tickets, and a dashboard where every lead lands. Piper runs it herself.

Read the case study
Victory Music homepage: Authorized Alvarez dealer

CASE 02 — Music Store — Denison, TX

Victory Music

Victory Music is a guitar shop in downtown Denison. It sells new and used gear, handles repairs, and teaches lessons, and has served North Texas and Southern Oklahoma for more than 15 years. The owner runs it old school: service notes on a paper pad, new arrivals posted to Facebook. His website didn’t show what he carried or give anyone a reason to walk in. The goal was a site that works like a front door. Show the brands, show what’s new, and make it easy to book a lesson.

View Website
Nourish to Flourish homepage: the team in the Pottsboro spa

CASE 03 — Wellness Retreat — Pottsboro, TX

Nourish to Flourish Retreat

Nourish to Flourish is a retreat day spa in Pottsboro on Lake Texoma. It offers massage, skin care, body treatments, coaching, and community classes. The spa’s site was built on a standard template and looked like every other spa site in the region. It needed new copy for the Home, About, and Services pages and a look that matched the name. The site should feel like the treatment, not read like a brochure about it.

View Website
READ THE CASE STUDY

Why me: Darrin Waddle, founder of pocketBox

05WHY ME

I’m Darrin Waddle, and pocketBox is me. I’m an Army veteran, and I run this business the way the Army taught me to work: show up, own it, finish it. I started in advertising, designing print ads, then spent eight years designing software for companies like HP, OpenText, and Xsolis. Now I bring that same discipline to the small businesses that keep our towns running.

I started pocketBox because the small businesses around me — a garden company, a guitar shop, a day spa, a mobile groomer — deserve the same care big companies pay for, without the big-city agency price or the runaround. When you call, you get me. I quote the work in writing before I start, build it, and stick around after launch. No account managers. No long-term contracts.

Black-and-white portrait of Darrin Waddle in a polo shirt
FIG. 05 — Darrin Waddle, Designer & Developer.

06START HERE

Ready to get started?

Tell me a little about your business. I’ll reply within one business day to set up a free, no-pressure call.

PHONE
(903) 821-5892
SERVICE AREA
DFW & Texoma
HOURS
Mon–Fri, 8am–5pm

→CONTACT ME

Let’s talk.

Tell me a little about your business. I’ll reply within one business day.

Or call (903) 821-5892

No sales pitch. I’ll only use your info to reply.NO SALES PITCH. I ONLY USE YOUR INFO TO REPLY.